Tourism takes off

Ambrose’s foresight about tourism was paying off, with the company selling package holidays on Steamships to Finland, and the “Off the Beaten Track” brochure creating some of the most iconic travel posters of the time. Unfortunately, another war was about to halt this...

Ambrose Good becomes Vice-consul for Finland

The consul’s tasks included recording incidents at sea and arranging inquests and even funerals for Finnish workers. At the same time, he and four other members of the family were awarded the Order of the White Rose 1st Class. The Finnish consul position is still held...

Another ship-ownership venture is thwarted by war

The company made a third attempt at investing in ships, buying the SS Atbara and forming The Red Steam Ship Company, only for Baltic trade to be halted one month later. A shortage of shipping kept their vessels busy during the war, but the business was unable to...

John Good becomes a limited company

As the second generation started to take a back seat, the third generation took over, with Ambrose Good and his cousins William, Harry and Arthur. Shortly after, two fires devastated the High street warehouse in 1909 and 1911 but both times the company took the...